A marketing calendar (paired with a content/editorial calendar) is a crucial part of your digital marketing strategy. It serves as a roadmap for the months ahead to ensure your content is optimized to meet business goals, capably targeting the right audience, and that your contributors, stakeholders and distribution channels are working in concert. A [...]
Voice Search Is Taking Over Almost one-third of the 3.5 billion searches performed on Google every day are voice searches now, with personal assistant devices leading the way. ComScore estimates, that by 2020, half of all search queries will be voice-based. The advances made in recent years in the fields of natural language processing, conversation interfaces, [...]
Are you reading this from a mobile device?Based on the following statistics (and walking into any Starbucks) -- I'm willing to bet you are.Inbound marketers have been following the upward trend of mobile marketing for years, but it's reached a point that all marketers can't ignore it anymore.Optimizing for mobile and creating a mobile marketing [...]
