From 'National Hamburger Day' to 'World Emoji Day' to 'National Leave the Office Early Day', there's no shortage of fake holidays created for marketing purposes. While many of these days have their perks (who doesn't love a day centered around hamburgers?), many of these holidays don't relate to your business's services or products. When [...]
A marketing calendar (paired with a content/editorial calendar) is a crucial part of your digital marketing strategy. It serves as a roadmap for the months ahead to ensure your content is optimized to meet business goals, capably targeting the right audience, and that your contributors, stakeholders and distribution channels are working in concert. A [...]
Voice Search Is Taking Over Almost one-third of the 3.5 billion searches performed on Google every day are voice searches now, with personal assistant devices leading the way. ComScore estimates, that by 2020, half of all search queries will be voice-based. The advances made in recent years in the fields of natural language processing, conversation interfaces, [...]
Our slogan is Stupid Simple Marketing. It means that marketing is easy, why complicate things? You learn about the customers, then you find ways to get your message in front of them in meaningful and convincing ways. That's it! Do those 2 things consistently and aggressively and you can't lose. When discussing digital marketing, [...]
Don’t be so humble: you’ve spent a lot of time developing your website’s marketing strategy, right? Between developing social media posts (and outsmarting that tricky Facebook algorithm), choosing quality web hosting and branding your website, and learning the ins-and-outs of SEO, you’ve spent countless hours — and probably a pretty penny — getting internet crowds to notice your [...]
Are you reading this from a mobile device?Based on the following statistics (and walking into any Starbucks) -- I'm willing to bet you are.Inbound marketers have been following the upward trend of mobile marketing for years, but it's reached a point that all marketers can't ignore it anymore.Optimizing for mobile and creating a mobile marketing [...]
Social, email marketing, paid ads, SEO — with so many marketing channel choices, where should marketers focus their attention and spend? Understanding how to allocate marketing resources requires context and research. Fortunately, there’s some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels [...]
