Project Description
CHALLENGE
Create local brand awareness
Paradise Ice was a new business and beginning to pick up sales. Unfortunately, they were taking generic signs and unbranded equipment to their outings – which was not given them much brand exposure. Many of these events they attended had upwards of 100 people at, so we need to figure out how to flash the brand in front of all eyeballs.
SOLUTION
Rebuild the entire brand from scratch and promote it on all outings
We started with a concept – fun, tropical and colorful – then jumpstarted from there. We first built a creative mood-board showing options for bright colors, tropical visuals and a font that meant business. We finalized a brand book that allows the client to fully understand their brand and how to leverage it with ALL marketing ventures in the future. Afterward, we built a new website to provide their clientele with all the information they need to hire Paradise Ice Rentals for the next big party.
